Avoid newsletter spam: Look out for common mistakes
These are the most common mistakes that trigger accidental spam filtering.
Using spammy phrases, like “Click here!” or “Once in a lifetime opportunity!”
Going crazy with exclamation points!!!!!!
USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL
(especially in the subject)
Colouring different fonts bright red or green
Coding HTML by converting a Microsoft Word file to HTML
Creating an HTML email that’s nothing but one big image, with little or no text because spam filters can’t read images; they assume you’re a spammer that’s trying to trick them.
Using the word “Test” in the subject line because agencies run into this all the time, when sending drafts to clients for their final approval.
Sending newsletters to multiple recipients within the same company because its email firewall might assume it’s a spam attack.
Designing HTML email in Microsoft Word and exporting the code to HTML
We are, of course, here to help you keep it clean.
Introductory text and a small embed picture (such as a logo) work great. Adding a YouTube link if you have one is even better. Add all the media to the video and not the newsletter. Change the video often. Make clients want to get your newsletter.
Spamming people is never a good idea, and accidentally spamming people is even worse. That is why these guidelines are worth noting. Do not get carried away, and make the newsletter easy to read.
We will help you do all this. You will be the first to receive your newsletter. When you are happy, we then send it to all your subscribers.